Design Briefs

April 9th, 2015
In collaboration with Grand Rapids Art Museum and Local First

Good ideas make vibrant communities

—and great conversations. Join the discussion at the Grand Rapids Art Museum (GRAM) with AIGA West Michigan and Local first, as we present Design Briefs – the next installment of a recurring event series focused on design, entrepreneurship and social impact.

A legacy of design, entrepreneurship and philanthropy

Spurred by West Michigan’s legacy of design, entrepreneurship and philanthropy, Design Briefs has launched to examine how lessons learned through our rich history are still relevant today. The conversation hopes to explore the strategic value of design to entrepreneurs, and expand the designers’s understanding of needs and opportunities within start-ups—to, ultimately, make connections that will strengthen the ideas and the community.

The inaugural Design Briefs event occurred in June and featured an Inspiration Story from the local entrepreneur-designer duo behind Sitting In A Tree. The August 21st event featured three entrepreneurs pitching projects in software and product design to industry experts for feedback. Visual Hero lead mini design-thinking workshops to better frame the challenge and help the entrepreneurs push toward a solution. Additionally, some Design Briefs attendees enjoyed a special guided tour of the exhibit, exclusive to the night of our event.

AIGA West Michigan in partnership with Grand Rapids Art Museum thanks Herman Miller, WorkSquared, GR Current, Visual Hero, Custom Printers, Brewery Vivant and Proper Soda for their valued support.